What you’ll learn
- Build a complete AI-assisted prospecting workflow
- from ideal customer profile to pre-call brief,Define your ideal customer profile and AI-ready buyer personas,Research and prioritize high-potential accounts and contacts with AI,Enrich lead records with company
- role
- and buying-context insights,Spot prospect pain points
- trigger events
- and buying signals,Write hyper-personalized cold emails
- social messages
- and call openers,Design an AI-assisted lead-scoring and qualification model,Automate lead engagement and follow-up without losing the human touch,Generate intelligent pre-call briefs and role-specific discovery questions,Validate AI-generated research and reduce hallucinations,Apply responsible practices for privacy
- compliance
- and human oversight,Assemble and measure an end-to-end AI prospecting system
Requirements
- No previous AI or programming experience required — this course starts from zero on the technical side,Basic familiarity with sales
- marketing
- or business development is helpful
- though not required,Access to a generative AI assistant (such as ChatGPT or similar) is recommended for the exercises,A spreadsheet or CRM sandbox is useful for the practical exercises
- but not mandatory,Avoid entering confidential customer information into public AI tools during exercises
Description
“This course contains the use of artificial intelligence.”
Generative AI is reshaping how sales and business development teams find prospects, research accounts, and personalise outreach — and this course shows you exactly how to build that workflow yourself.
This is a practical, hands-on course: video lessons, live demonstrations, exercises, downloadable templates, quizzes, and a capstone project where you assemble an end-to-end AI prospecting system for a real or fictional business. The approach is tool-agnostic, so what you learn applies whether you’re working with a generative AI assistant, your CRM, a sales-engagement platform, or your own spreadsheet.
You’ll learn how to:
2. Define an ideal customer profile and build AI-ready buyer personas
3. Research target accounts and map buying committees with AI assistance
4. Enrich lead records with company, role, and buying-context insights
5. Spot buying signals, trigger events, and prospect pain points
6. Write hyper-personalised cold emails, social messages, and call openers — and edit AI output so it sounds like you
7. Design an AI-assisted lead-scoring and qualification model
8. Automate engagement and follow-up without losing the human touch
9. Generate intelligent pre-call briefs and role-specific discovery questions
10. Validate AI-generated research, reduce hallucinations, and apply responsible data-handling practices
By the end of the course, you’ll be able to assemble a complete, repeatable AI prospecting system — from defining who to target through to walking into a call fully prepared — and measure whether it’s actually working using real performance metrics rather than guesswork.
Enrol now to start building your own AI-assisted prospecting workflow — one you can apply to your own accounts from the first lecture.
